Get a great look for a great price

Be creative with your diamond jewellery choices and have fun with the way that you wear your jewellery and you'll be able to make a wow statement without breaking the bank.

More is less: get the look
Mixing jewellery with smaller diamonds together gives you a big look for less cost. The larger the diamond, the rarer it is and therefore the higher the cost.

Eye-catching ring: budget option
If you are looking for a one or two carat diamond solitaire ring, but are struggling with the cost, then consider a diamond cluster ring. This will give you the diamond spread for only 25% of the price.

Statement pendant: budget option
If you are looking for a really sparkly and radiant pendant, then consider a pave-set diamond pendant - this has lots of smaller diamonds set together, like a cobbled pavement, to give lots of sparkle at a fraction of the cost.

Hoop earrings; budget option
If you are looking for diamond earrings, say hoops, for that really special occasion but at a good price point, then take a look at diamond channel-set hoops - great luxurious diamond look but created with small diamonds all set between a channel of gold or platinum to give a flash of brilliance.

Great ideas: mix and match
Wear several smaller pendants together, some white or yellow gold, some diamond, overlap them in a fun chaotic fashion. Let them complement your style with a little quirkiness. Layer bangles and bracelets to give a wide cuff look. Stack several rings together on one finger, diamonds on one hand and plain gold on the other.

Great ideas: dramatic silhouettes
Invest in a really special and beautiful chain so that you can wear it with different pendants and create a statement look without too much expense. Wear several fine curb or trace chains together with one diamond pendant and you will have a really dramatic neckline with a definite twist. Small cute charms with attachable fittings offer real fun and can be moved around and worn in a variety of ways. Experiment with long drop earrings, mainly gold with an accent of diamond, Lariat or Y-chain style necklace, and open framework bangles.

THE ART OF INVESTMENT DIAMONDS

While the economic crisis presents challenges for the luxury goods category as a whole, diamonds are uniquely positioned to emerge strongly from this short-term uncertaintly and create valuable investment opportunities. Diamonds, traditionally a store of wealth and the currency of love, are piercing the economic gloom with their message of enduring values.

The short-term reduction in diamond inventory, coupled with lower levels of industry investment in exploration and new mining projects will create a shortfall in previously forecast levels of diamond supply. De Beers who produce and market 40% of the world's supply of rough diamonds discovered 37 kimberlites in 2008. This compares to 45 kimberlites in 2007, and it is predicted that at the current rate of extraction, the world has only 50 years of diamond mining remaining.

As the hardest material on Earth, diamonds represent a hard asset for people migrating away from the risk and complexity of traditional stock markets. Historically, there has been high incremental growth and low volatility in the value of diamonds, making them attractive in the long term. The last 5 years has seen important value increases of more than 300% in certain exceptional diamonds of +3 carats.

The art of investment diamonds, a real and viable alternative to conventional investment portfolios.